Side by side
Bitly details come from Bitly’s own pricing page and URL shortener page, checked on November 9, 2026. Bitly prices are the annual-billing figures it lists. urlf.ly details reflect this site’s current settings.
| Topic | Bitly | urlf.ly |
|---|---|---|
| Free plan | Free plan at $0 a month, listed “With Ads”: 5 links, 2 QR Codes, and 3 custom back-halves a month, with unlimited clicks and scans. | Free account with no monthly link quota (up to 120 new links an hour), and shortening without an account. |
| Paid plans | Core $10/month (billed $120 a year), Growth $29/month ($348 a year), Premium $199/month ($2,388 a year), and Enterprise with custom pricing. | One paid plan, Premium: USD 5.00 per month or USD 48.00 per year. |
| Custom short names | Custom back-halves on every plan (3 a month on Free). | Custom short names, 3 to 32 characters. Premium plan. |
| Your own domain | Branded links and a complimentary custom domain from Growth up. | Use your own domain for short links. Premium plan. |
| Bulk creation | Bulk link and QR Code creation from Growth up. | Bulk create from a pasted list or CSV file. Premium plan. |
| Click data history | 30 days on Core, 4 months on Growth, 1 year on Premium. | Click records kept for as long as the link exists, with country, referrer, device, and browser breakdowns. Free. |
| Routing visitors | Routes visitors by country, region, device, and platform. | Send visitors to different destinations by country (Premium plan) and for iPhone and iPad or Android visitors (Premium plan). |
| Expiring links | Links can be set to expire automatically. | Expiry by date or number of days. Free. |
| UTM builder | UTM Builder from Core up. | UTM builder on the link form. Premium plan. |
| Open links in an app | Mobile deep linking on Premium. | Send mobile visitors into your iOS or Android app, with the website as a fallback. Premium plan. |
| API and webhooks | Monthly API request allowances from 1,000 to 50,000 depending on plan; high-volume API and webhook access on Enterprise. | JSON API (1,000 requests per key per hour). Premium plan. Webhooks: Premium plan. |
| Teams | Multiple users and group permissions on Enterprise. | Teams with roles. Premium plan. |
| QR codes | 2 QR Codes a month on Free, more on paid plans, with customisation and bulk creation. | A QR code for each link, with scans counted. Premium plan. |
Where Bitly is stronger
If any of these matter to you, Bitly is likely the better fit. Bitly lists all of them on its own pages:
- Landing pages (Bitly Pages) and an AI assistant, Bitly Assist, that creates links and answers questions about click data.
- A mobile app for Android and iOS, browser extensions for Chrome, Edge, and Firefox, and more than 60 marketplace integrations such as Canva, HubSpot, and Shopify.
- City-level click and scan data on Premium.
- Routing by region and platform as well as country and device.
- Multiple custom domains, and help registering a domain from inside Bitly.
- Enterprise options: SSO, group permissions, an activity log, a 99.99% uptime commitment, and a dedicated customer success manager.
Other things you can do on urlf.ly
These urlf.ly features have no row above. This is not a claim about whether Bitly offers them; check its site for that.
- Shorten a link from the home page without an account.
- Password-protected links. Premium plan.
- Link cloaking, which keeps the short URL in the address bar. Premium plan.
- A/B split links that send visitors to two or more destinations by weight, with clicks compared per variant. Premium plan.
- Encrypted links, where the destination is stored encrypted in the database. Premium plan.
- Link bundles: one public page that lists several links. Premium plan.
- A Meta Pixel or AdRoll pixel on a link, for retargeting. Premium plan.
- Clicks sent to your own Google Analytics property. Premium plan.
- Hide the referrer from the destination site. Premium plan.
Which one should you pick?
Choose Bitly if you want an all-in-one platform with landing pages, apps, integrations, and enterprise controls, and its plans’ monthly link and QR Code allowances suit you.
Choose urlf.ly if you mainly need short links with click statistics on a free account, and link controls such as expiry, passwords, and country routing. The pricing page shows which features are free and which need the Premium plan.
Moving links from Bitly
A short link always points at the service that created it, so existing bit.ly links keep going through Bitly. To move, create new urlf.ly links for the same destinations and use those from now on. With bulk CSV import you can create many at once (Premium plan).