What you can see for each link
- Total clicks and uniques. All counted clicks, plus an estimate of distinct visitors.
- Clicks over time. An interactive chart with a daily view and the best day, best hour, and daily average for the range you pick.
- Referrers. Which sites and apps sent the clicks.
- Countries. Where your visitors are, by country.
- Devices, browsers, and operating systems. Phone versus desktop, Chrome versus Safari, iOS versus Android, and so on.
- QR scans. How many clicks came from scanning the link’s QR code, and what share of all clicks that is.
Pick a range of 7, 30, or 90 days, or set custom dates, and the whole page updates to that period.
Detailed click data
For a closer look, the stats page can list each recent click (up to 50 at a time) with its browser, operating system, country, and referrer, and you can download those clicks as a CSV file. IP addresses are never shown. Detailed click data is part of the paid plan. You can upgrade from your dashboard.
How urlf.ly counts clicks
A click is recorded when someone opens the short link. Known crawlers, link-preview bots, and requests with no browser information are filtered out, so they do not inflate your numbers.
Raw IP addresses are not stored. To count unique visitors, urlf.ly keeps a daily hash built from the visitor’s IP address and browser that cannot be turned back into an address. Click records are kept for as long as the link exists.
How to track clicks on a link
- Create a free account and confirm your email address.
- Shorten a link from the home page or the dashboard while you are signed in, so the link belongs to your account.
- Share the short link wherever you like: posts, emails, ads, or a printed QR code.
- Open the dashboard and click Stats next to the link to see its numbers.
- Download all your links, with their click counts, as a CSV file from the dashboard.
Use cases
- Compare channels. Make one short link per newsletter, post, or ad and see which one people actually click.
- Measure print. Put a QR code on a poster or package and count the scans.
- Time your posts. Use the best day and best hour figures to plan when to share.
- Check your audience. See which countries and devices your visitors use before you build a campaign for them.
Limits
Statistics are available only for links in your account. Links shortened without an account are not linked to anyone, so they have no stats page. Countries come from an IP lookup and can be wrong for visitors on a VPN or proxy, and uniques are an estimate rather than a count of people.
Frequently asked questions
Is click tracking free?
Yes. Click statistics are included with a free account for every link you create while signed in.
Do bots count as clicks?
No. Known crawlers, preview bots, and requests without a browser user agent are filtered out of the counts.
Can I see stats for a link I made without an account?
No. Stats belong to links in an account. Sign up and create the link while signed in to track it.
Do you store visitors’ IP addresses?
No. Unique visitors are counted with a daily hash that cannot be turned back into an IP address, and IP addresses are never shown on the stats page.
Can I export my click data?
Yes. You can download your links with their click counts as a CSV file from the dashboard.